CV INDO RAYUNG NUSANTARA
Description
In the southern mountains of Pemalang Regency, in villages like Cikadu (Watukumpul District) and Kuta (Belik District), a traditional handicraft industry thrives, passed down through generations since the 1940s: the Glagah Broom. This broom is no ordinary broom. It represents a true reflection of local wisdom in utilizing natural resources. The primary raw material comes from the flowers and stems of the Glagah or Rayung plant (Saccharum spontaneum), a type of weed that grows abundantly in the region. The main advantage of the Pemalang Glagah Broom lies in its quality, durability, and flexibility. The dried glagah fibers have ideal characteristics: hard enough to clean dirt, yet soft and flexible, making them effective for sweeping floors without damaging them. The manufacturing process is still predominantly manual (100% handmade), starting from harvesting the glagah, drying it in the sun until it dries completely, selecting the best fibers, and finally sewing (assembling) the broom head using nylon thread or string. The diligence of artisans in each household (home industry) is key to ensuring the strength of each stitch and the density of the fibers. A Symbol of the Local Economy and an Export Commodity The Glagah Broom industry in Pemalang has transformed into one of the region's leading commodities, even widely recognized internationally. Thousands of small businesses in these villages make this craft their primary source of income. Thanks to its proven quality and competitive price, Pemalang's Glagah Broom is not only distributed to major cities in Java but has also successfully penetrated the export market. Korea, Japan, and China are some of the main destinations, proving that traditional village crafts can compete on the global stage. For Pemalang, the Glagah Broom is a symbol: a symbol of economic independence, a symbol of traditional quality, and a symbol of a village that has successfully captured the global market with its simple produce.